Advertorials... Sneaky little ads

Advertorial, a paid for advertisement done in and editorial style, in hopes to trick the mind of the reader into thinking that the info' being shared is fact and relevant.
Although some info' may in fact be factual and relevant not all of the information may be true and it is heavily biased towards the brand.

Here is a good example I have found from < http://www.infomarketingblog.com/images/hydroxatone_health_news.pdf > , note the very small "Advertisement" at the top, but besides that it seems completely legitimate.
Along my research I also found a kit to advertorials, it's quite interesting and explains both one page and two page advertorials set to a certain template: < http://aasa.files.cms-plus.com/pdfs/publications/advert_kit_06%20final.pdf > .

Thirdly I have found a breakdown of a good advertorial to provide more understanding of advertorials themselves through dissection and explanation: < http://www.newacupuncturepatients.com/Acupuncture-Marketing-Advertorial.html >

This original advertorial comes from < http://www.newacupuncturepatients.com/blog/acupuncture-marketing-in-newspapers-advertise-at-your-own-risk >.